case study

Taylor Swift and her impact on surrounding roads in Sydney

On the 23rd-26th of February, Sydney was lucky enough to have Taylor Swift visit! We take a look at how traffic was impacted and how congestion affects drivers.

Between the 23rd and 26th of February, Sydney was blessed by the presence of Taylor Swift herself! With an estimated 320 000 visitors over those four days, let’s see how the road networks managed and how drivers behaved. Along with the influx of visitors, Olympic Park also saw a partial closure to the Olympic Boulevard as indicated by the image below.

Road Closure at Olympic Boulevard as depicted by the lack of data points in that area.

On the Road Intelligence Platform, we compared the weekend of the concert (23-26 Feb) and the weekend before (16th-19th Feb) and found that average speeds across the length of Bennelong Parkway was slower than normal. The graph below shows travel speeds along the road.

Bennelong Parkway with comparably slower speeds during the weekend of the concert.

The graphs also showed that median speeds over distance on Australia Avenue on the weekend of the concert was slower.

Australia Avenue before and during the concert. Speeds were noticeably slower during the days of the concert.

Braking behaviour was shown to be heavier as well but no braking events exceeded the threshold of -0.47 (anything below is usually considered safe driving behaviour).

Braking events during and before the Taylor Swift concert. An increase of braking is evident along Bennelong Parkway.
Braking events on the days of the event.
Use cases

How our customers are using Connected Vehicle data

Applications of vehicle-generated data for use cases across state-wide freight modelling, origin-destination studies, VMS signage effectiveness, road safety, and local area traffic management.

Local traffic management

+ See more
G-forces in Fulham Road in Townsville.

Planning for EV Charging Infrastructure with OD

+ See more
Origin-destination study of electric vehicles travelling between Sydney and Newcastle.

Conducting a speed study

+ See more
A heat map of speeding behaviour in the Inner West Council

Road insights at your fingertips.

Remove frustration and complexity from your transport projects.